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Tips on marketing a new business

So you've started up your business and are set to go, but aren't really sure on how to communicate your product or service to the end consumer.

How to market effectively is one of the biggest challenges faced today by small businesses and large firms alike. There seem to be countless and often confusing marketing techniques that makes choosing the right marketing approach more challenging than ever. So here are some simple tips on how to market your new business.

The first thing to do when marketing your new business is to generate awareness to the target consumer; this can be done through a variety of simple techniques.

1. Have your own website

Over the last few years online marketing has grown rapidly. Not only is this a cost effective way to get your message across, but this also means that your business can reach a very diverse range of audiences. Any business, even small, that does not have a website is missing out on one of the most valuable marketing tools available to them. The reason for this is that consumers are likely to research your product or service online to find out information about you before making a purchase decision. For example, Workplace Property's website is one of our main lead generators, particularly when it comes to people googling "industrial units to let" in the local area. Even if you don't have a massive budget to build a website from scratch, just a simple site that tells people about your company, your products and opening times will be more than enough to market your new business. This should help increase your reach and improve the visibility of your business alongside establishing credibility and trust to your target audience.

2. Embrace social media

Noticeably social media these days is seen as a "must" for businesses to market themselves across many social media platforms such as Facebook, Twitter, Google+ and LinkedIn to spread their message. One of the key reasons to use social media is this gives you the opportunity to develop your brand image, awareness and a brand personality which customers can relate to. Social media is a great way of keeping your business or brand in the mind of your customers as well as promoting your content.

3. Networking

There are also ways to boost your profile offline and networking is often the key. This is simply developing relationships with other people, clients and referrals over time through both informal and formal ways such as in person or over the phone. A good network where you introduce yourself and your business can give you a range of resourceful information and a range of potential leads and clients.

Although there are other ways in which you could market your new business, most start-up owners don't have stacks of money to spend on marketing. However, these basic steps will put you on the right track towards developing cost effective methods to develop initial awareness of your product or service alongside your brand image. Once you have more cash to spend on marketing then it is worth considering other options as you grow.