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28 September 2011

King Street industrial estate 2.0

Workplace Property and King Street Industrial recommend getting connected and making the most of the expansion of the web.

The internet is an essential tool to take advantage of for any business. People search online for all sorts for different reasons. It could be to find a recipe, to learn a new skill or that they are looking for a particular product or service. The ever changing technology and faster speeds means more people are online and have access to web services than ever before.

Web 2.0 is the phrase coined to describe the new wave of internet content that is much richer and more engaging than previously. Social media outlets such as Twitter, Linkedin and Facebook allow a more dynamic interaction with customers, with them generating new content and engaging with companies in new ways to generate stronger, more personal relationships which will allow you to better serve their needs.

The growing web culture has changed customer expectations and they are increasingly looking to engage with a company or brand via multiple streams and have come to expect an array of rich, interactive content. It is this content that will help create positive feeling towards a brand and encourage them to do business with you.

King Street Industrial Estate recently joined the social media revolution and it's a great way to stay in touch with what's happening around you in terms of news, competition and customers.

This new level of engagement can firstly help to generate leads but perhaps more importantly serves as a great way to get feedback from customers. Having active social media pages will also make you more visible on the web. Updating feeds with news and events that are laden with keywords will improve your search ranking online and allow you to be more visible to customer searching for what you offer.

If you'd like to see what we're talking about you can follow us on Twitter, like us on Facebook or join us on Linkedin.

However to take greater advantage of the web, we first need improved connections for Bourne, Spalding and The Deepings. King Street Industrial Estate is lobbying for improved broadband services in the area and we would love all of our tenants and prospective tenants to show their interest by registering at

If you want to know more about social media and web 2.0, or need other business advice then look no further than Business Link East, who offer an excellent range of workshops. Hurry though, as this service is being closed in November. For bookings and details on Business Link East events visit