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2 December 2011

A King Street Industrial Estate guide to using LinkedIn effectively

Linkedin is a social network that caters for business. It offers professional networking for the individual and also business to share content about work. Units within a business can have separate pages whilst remaining under one company.


When you’ve dealt with a company via the phone or emails it’s good to make a personal connection by following the company up through LinkedIn. From there you can add people you’ve dealt with as a connection and choose to recommend them.

Knowing how important LinkedIn can be has led the King Street Industrial Estate to draft up some rules to ensure you’re networking effectively.

Find out about a company
When entering into a business relationship with another company then they’re likely to have a presence on LinkedIn. Finding a company will help you to gather detailed information about them and their employees, helping you to better understand how they works and improve your relationship with them.

Find out about an individual
You can look at a company’s staff and find the people you’re dealing with. If you’re about to enter into a deal through someone at that company then you can look them up to discover professional information about them which may aid your decision to work with them. LinkedIn removes the faceless side of these dealing and will help to build better relationships.

Build connections
Similar to other social media platforms, without other people in your social network then it’s not going to have much benefit to you. You need to develop lots of connections through businesses and individuals. The more people you’re connected with, the more likely your profile is to be seen and the more likely people will be to connect with you. It is a measure of trustworthiness which goes a long way when building a professional profile.

Relevant connections
Don’t go about building your LinkedIn it by adding any vague connections. You should start by adding friends and colleagues followed by clients. If this is a relatively small pot then it’s wise to build connections through friends of friends.

Succinct searching
LinkedIn has a great search facility through which you can search for specific people, companies and jobs with each search area having an individual domain to make it easy to access exactly what you need.

Answers section
You can use LinkedIn to pose a question related to your industry or profession and get feedback and replies from people also within that are. Alternatively you can use it to build up authority by answering questions and get noticed on a global level. There will always be help out there whether you’re a marketer or run a warehouse. To let people advise you is often a good and balanced way to broach a topic at work.

Search Engine Optimisation (SEO)
Profile pages have good visibility on Google and tend to rank highly in search results. Building your profiles will enhance natural rank and will also allow you to create backlinks to your company or a personal page. You should keyword your profile in line with relevant words and phrases to your company.

If you would like to know more about social media then Business Link East run workshops to let you know about new practices and ways of doing business.